Italian 1950s Charm Meets Modern Energy: Hotel Giò in Solna Joins Strawberry

During autumn 2026, Strawberry will take over the operations of the award-winning design hotel, Hotel Giò in Solna. Inspired by 1950s Italian architecture and featuring 179 unique rooms, the hotel has been a celebrated meeting place for both international travelers and Solna locals since its opening.

Now, Strawberry’s popular hotel chain, Home Hotel, is taking over the baton to operate and further develop the hotel to the next level.

"I fell head over heels for Hotel Giò instantly! Stepping through those doors is like being transported straight to a vibrant Milan in the 1950s, but with your feet firmly planted in the expansive area of Solna. The building has a completely unique soul and a personality that matches Home Hotel perfectly – it is bold, warm, and full of life. Together with Fabege, we will ensure that Hotel Giò continues to shine and remains the go-to, beating living room for both travelers and neighbors. This is going to be magical!" says Petter Stordalen, owner of Strawberry.

A Smooth Handover for Continued Development

The seller of the hotel operations is YMCA Central (KFUM Central), an association that provides activities for approximately 3,000 young people within sports, music, and camp operations. YMCA Central views the transaction and the hotel’s future under the Strawberry flag very positively.

"We are incredibly proud of the fantastic business and the vibrant meeting place we have built up at Hotel Giò. It now feels completely right to sell the hotel operations and pass the baton to such a strong player as Strawberry. With their solid experience and the popular Home Hotel concept, we are convinced that the hotel, along with its staff and guests, is heading towards a very bright and exciting future," says Jonas Lindgren, YMCA Central.

A Perfect Match for the Solna of Tomorrow

Fabege, which owns and manages the property long-term, views the new lease agreement and change of operator as a strategic and high-energy boost for the entire district around Haga Norra.

"We are immensely proud of the unique destination that Hotel Giò has become, where the property's historical qualities and details have been preserved in the best possible way. As we now look ahead and take the next step in the hotel's development, Strawberry feels like the perfect partner. Their enormous drive, commercial engine, and strong focus on creating vibrant meeting places will give Hotel Giò exactly the right energy to reach its full potential," says Bent Oustad, CEO of Fabege.

Facts about Hotel Giò:

• Location: Solna, right by Haga Norra with immediate proximity to Hagaparken, Mall of Scandinavia, and the city center.
• Capacity: 179 thoughtfully designed hotel rooms, including 35 spacious studio apartments with private kitchenettes tailored for longer stays.
• Food & Meetings: The Italian restaurant Mama Giò with 160 seats, as well as a large summer terrace complete with a bocce court. The flexible "Living Room" serves as an open space for events, remote work, and relaxation. As part of Home Hotel, breakfast, afternoon fika, and dinner are now also always included in the room rate for all overnight guests.

For more information or interview requests, please contact:

Daniel Stenbäck, Chief Development Officer Strawberry, +46 70 161 68 06