Coffee is one of the world's most beloved beverages, but traditional farming takes a toll on the environment, depleting soil and biodiversity. While many eco-labels focus on fair working conditions and reducing harm, the need to rebuild soil health is growing. To mark International Coffee Day on October 1, Strawberry and Löfbergs are joining forces, making it the first hotel group in Europe to int
Today marks the official opening of Viscaria Village in Kiruna – a collaboration between Viscaria Kiruna AB, Strawberry Living and MG Link comprising 132 high-quality accommodation units. The project will ensure a sufficient workforce during the construction phase to reopen the mine, which will supply Europe with copper – a crucial metal for the entire industrial transition.
On Thursday, September 3, Strawberry took home two prestigious awards at the European Loyalty Awards in London. The hotel group was recognized both for its innovative use of technology in its loyalty program and for offering one of Europe’s very best loyalty programs.
The European Loyalty Awards bring together the industry’s leading players in Europe and are judged by an independent panel of ex
The Nordic hotel group Strawberry has revealed its latest project: an exclusive lifestyle hotel housed in the historic Frenckell paper mill in Tampere. By transforming this heritage industrial site into a spectacular lifestyle hotel, a new, inclusive meeting place is born. Here, the boundaries between hotel, culture, and city life blur to offer both Tampere locals and international guests a truly
Strawberry Living is strengthening its position in the temporary housing market by appointing Rammi Al Bitar as the new General Manager of its Corporate Housing business area. Holding ultimate responsibility for operations encompassing over 1,500 apartments across Sweden, he will lead the growth journey and develop tailored accommodation solutions for both the private and public sectors.
The de
Radisson Blu Hotel Bodø is becoming Clarion Hotel Bodø. Strawberry and Pandox have signed a new lease deal starting 1 January 2027 — with a refreshed lobby and new gym on the way. Another boost for Bodø.
During autumn 2026, Strawberry will take over the operations of the award-winning design hotel, Hotel Giò in Solna. Inspired by 1950s Italian architecture and featuring 179 unique rooms, the hotel has been a celebrated meeting place for both international travelers and Solna locals since its opening.
Now, Strawberry’s popular hotel chain, Home Hotel, is taking over the baton to operate and furt
