The latest phase of the refurbishment project of Hotel Kämp has been completed. The hotel’s new extension, located in the building known as the Helander House, adds 22 high-end rooms and suites. The design blends the elegance of historical interiors with the modern needs of today’s hotel guests. This extension is part of a larger refurbishment project set to be fully completed by 2026.
- First
In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.
Reitan Retail becomes one of three owners of Spenn. Together with founding companies Norwegian and Strawberry, Reitan Retail will continue developing Spenn into the largest loyalty currency in the Nordics.
Spenn will be owned equally by the three companies, and will offer an attractive combination of retail, air travel and accommodation. Surveys show that groceries, fuel and
Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.
With an ambitious goal of being emission-neutral in its own operations by 2030, Strawberry has now entered into a sustainability-linked loan agreement with DNB where the interest rate is controlled by the hotel company's climate accounts. Strawberry Hospitality Group has recently refinanced a loan of NOK 2.8 billion with DNB and tied the margin determination to the company's sustainability work.
Strawberry is proud to present the chef competition – "Strawberry Chef of the Year." This is the first edition of the annual competition, open to all chefs within the group, with the aim of celebrating, inspiring, and developing culinary talents.
On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience. Alongside the rebranding, the chain will introduce a new concept, "Home until you’re home". The initiative is based on a recent survey by Novus, which reveals that 59% of respondents appreciate hotel