Strawberry and Fotografiska Form New Strategic Partnership

The hotel chain Strawberry and the world-renowned museum of photography, Fotografiska Stockholm, are entering into a strategic partnership. The collaboration aims to intertwine accommodation and culture, creating even richer all-inclusive experiences for both hotel guests and members. Through this partnership, both brands want to give visitors even more unique reasons to discover - or rediscover - Stockholm.

The new collaboration gives Strawberry’s members and hotel guests access to a range of exclusive perks at Fotografiska. These include everything from discounted admission to tailor-made hotel packages. Among the offerings is the option to book a stay combined with museum entry and a "secret surprise," as well as an exclusive premium package where guests can enjoy accommodation, admission, and an award-winning three-course dinner at Fotografiska’s highly acclaimed restaurant.

For Strawberry’s most loyal, Red Carpet-level members, even more unique opportunities await. Going forward, they will receive invitations to exclusive previews, new photography exhibitions, and other private events at the museum.

Strong Brands in Synergy

The purpose of the partnership is multifaceted. Beyond adding value and creating unforgettable experiences for guests, Strawberry and Fotografiska share a similar vision of modern lifestyle, creativity, and hospitality.

"Just like Strawberry, we at Fotografiska are driven by creating vibrant meeting places and experiences that linger. By combining Strawberry’s extensive hotel portfolio, strong loyalty platform, and clear focus on hospitality and experiences with our mix of innovative exhibitions, contemporary culture, open dialogues, and award-winning gastronomy, we can together create even more reasons to visit Stockholm. Through this collaboration, we are making it easier and more attractive for people to discover, or rediscover, both Fotografiska and the city’s rich cultural scene." - Jenny Kaiser, CEO of Fotografiska Stockholm

Strawberry also has high expectations for what this new partnership will bring to its loyalty club.

"We always want to go 'the extra mile' for our members, and Fotografiska is a completely unique destination in Stockholm’s cultural landscape. Being able to offer everything from tailored packages featuring world-class dining to VIP invitations for our Red Carpet members feels fantastic. This is a perfect match that gives our guests an even stronger reason to check into the capital." - Christian Lundén, Head of Strategic Partnerships at Strawberry.