It is a piece of Helsinki's history that now becomes part of hotel group Strawberry's portfolio in Finland. The well-known former city prison on Katajanokka, located by the sea right next to the Market Square and the center of Helsinki, will be the 15th Strawberry hotel in the Finnish capital.
In 2002, the well-known prison in Helsinki was closed and the last prisoner was released. Five years l
As part of the company's strategy to achieve carbon neutrality in its operations by 2030, they are now introducing an Environmental Impact Report to reduce their own emissions and help their customers reduce theirs. This report is among the first of its kind in the Nordic region, covering CO2, energy, and water usage.
The figures in the report are based on the specific conference facility and e
Strawberry continues their expansion on the Finnish market. In autumn 2028, a new full-service hotel will open in one of Finland's, biggest development projects at the moment, Ratapiha Arena. The area is located in the middle of the city.
A brand new hotel chain with Nordic ambitions is the result when Petter Stordalen's Strawberry and property investor Slättö present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.
In July 2024, Sweden's national arena, Friends Arena in Stockholm, will change its name to Strawberry Arena, named after the hotel group Strawberry. The new agreement between Strawberry and Stockholm Live means that Strawberry will become the new naming partner for the arena.
Located in Solna, just outside Stockholm, the arena currently hosts the biggest events and sports moments in Sweden and
Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.
The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own lead
Strawberry opens a new hotel at one of the Nordics' top visitor destinations, Liseberg
Strawberry, the leading hotel and restaurant company in the Nordic region, enter into a partnership with the world’s biggest live entertainment company Live Nation. This will give members of Strawberry early access to music experiences and the possibility to secure accommodation. – This sets the tune for what we shall be, so this is news I have looked forward to launching. When we raised our ambit
Finland's leading hotel in art and culture that recently received the award Finland's Leading Design Hotel 2023, Hotel AX, will become part of Petter Stordalen's growing hotel portfolio in Finland.
Strawberry is setting up a new function as Senior Vice President Commercial. Headhunted for the assignment is Christian Borg.
Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne
This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and
Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.
Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.
Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t
For over 25 years, Nordic Choice Hotels has been a player in the hotel industry with the ambition to challenge a traditional market and provide new experiences for guests. Today, the company changes its name and launches the new company, Strawberry.
Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created. – It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it being the c
Nordic Choice Hotels, which as of this year, are changing their name to Strawberry, will add four unique additions to their portfolio, when the Fortress Hotels enters into a distribution partnership. The four hotels in the Fortress Hotels group are Oscarsborg Fortress, Kongsvinger Fortress and Reenskaug Hotel in Norway and Torreby Castle in Sweden.
The iconic jewel Hotel Kämp is being renovated. At the same time, the punky, hotel concept Hobo Hotel is coming to the Finnish capital, opening up in the old hotel GLO Kluuvi next door.
Within the EU project CHORIZO, various projects are carried out to obtain information and data about guests' behavior with the aim of reducing food waste in hotels. By systematizing and making available the results from the study, the ambition is to be able to contribute to a reduced climate impact on a large scale together with other players in the industry.
The project is a large EU project w
