In the fall of 2026, Hotel Öresund Conference & Spa in Landskrona and Hotel Carlshamn in Blekinge will become part of Strawberry’s hotel portfolio. Through a franchise agreement with Thandagruppen, local entrepreneurship will be combined with Strawberry’s Nordic reach and growing loyalty program.
Reducing the impact of the supply chain requires innovative thinking and circular solutions. Through a unique collaboration between Strawberry, juice producers Råsaft and Rscued, and Dafgård, pulp leftovers from juice production are now being transformed into fiber-rich breakfast rolls. The new rolls will be a permanent feature of the breakfast buffet at most Strawberry hotels.
For several year
At a time when the construction industry is hitting the brakes and many are tightening their purse strings, Strawberry is doing the opposite. In 2026, the hotel group will execute its largest renovation initiative ever in Sweden. Together with property owners, over SEK 400 million is being invested to develop Stockholm's most iconic hotels.
Quality Hotel Sveitsi has been named Finland’s Leading Resort by World Travel Awards™. The hotel recognition is a testament to its high-quality and diverse range of services and experiences. Located in the Sveitsi Nature Park in Hyvinkää, the resort offers a comprehensive selection of indoor and outdoor activities, high-quality restaurant services, and excellent facilities for meetings and events.
With a shared ambition to develop Gotland, Strawberry and Gotlandsbolaget are embarking on a collaboration. In the summer of 2026, Quality Hotel will take over Gotlandsbolaget's hotel in Visby, currently operated as a Scandic franchise. Following this, the focus is on several collaborative projects that will contribute to further building an attractive Gotland.
Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.
Strawberry Wins Prestigious Project: Opening the Nordic Region's Largest Airport Hotel at Arlanda
In the heart of perhaps the most exciting part of southern Finland stands Hotel Sveitsi. With its fantastic location in stunning natural surroundings, the hotel is soon to be part of Strawberry's Nordic hotel portfolio after customary regulatory approvals have been received.
Hotel Sveitsi will soon be part of the Nordic hotel company Strawberry's hotel portfolio. The hotel is located in the hea
