News archive

19 December 2023 08:30

Strawberry aims to further develop the best leaders in the Nordics through internal competence development.

Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.

The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own

27 November 2023 05:10

Strawberry opens a new hotel at one of the Nordics' top visitor destinations, Liseberg

Strawberry opens a new hotel at one of the Nordics' top visitor destinations, Liseberg

20 November 2023 13:00

Strawberry enters partnership with Live Nation – the biggest concert and entertainment company in the world

Strawberry, the leading hotel and restaurant company in the Nordic region, enter into a partnership with the world’s biggest live entertainment company Live Nation. This will give members of Strawberry early access to music experiences and the possibility to secure accommodation.
– This sets the tune for what we shall be, so this is news I have looked forward to launching. When we raised our a

7 November 2023 07:00

Strawberry enters a partnership to launch electric “helicopter aircrafts” for personal aviation in Scandinavia

Earlier this year, Widerø Zero signed a letter of intent to purchase 50 electric “helicopter aircrafts” for personal transport. Now, it's clear that the infrastructure company Seabrokers Innovation and Strawberry are joining as partners. Together, they will explore how these aircraft can create the optimal transportation solution for the many less accessible locations in Scandinavia.
The hotel

30 October 2023 09:01

Hotel AX becomes part of Strawberry, one of the largest hotel groups in the Nordics

Finland's leading hotel in art and culture that recently received the award Finland's Leading Design Hotel 2023, Hotel AX, will become part of Petter Stordalen's growing hotel portfolio in Finland.

24 August 2023 13:00

Strawberry prepares for increased growth - establishes new role as Senior Vice President Commercial

Strawberry is setting up a new function as Senior Vice President Commercial. Headhunted for the assignment is Christian Borg.

3 August 2023 08:30

Strawberry presents two new restaurant concepts

Strawberry is now launching 2 new restaurant concepts for the Nordic market: The "Social bar & bistro" and Brasserie NÒR.

27 June 2023 09:24

Norwegian and Strawberry to establish shared “currency” for loyalty programmes

Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne

26 June 2023 08:00

Strawberry launches Room key in Apple Wallet

This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and

21 June 2023 08:45

Strawberry strengthens its team with a new Vice President

Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.

15 June 2023 07:30

Strawberry enters into a strategic partnership with a Nordic sustainability network.

Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.

9 June 2023 14:45

Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t