New “Status Match” Between Strawberry and Norwegian Reward

Strawberry and Norwegian Reward are repeating last year's success and giving members access to more benefits and perks in both loyalty programs through a status match.

Through Spenn, Strawberry and Norwegian Reward have built an increasingly robust ecosystem for Nordic travelers. The companies are now introducing a new status-matching program, where Strawberry Platinum members can match their status to Norwegian Reward Gold, and Norwegian Reward Gold members can match their status to Strawberry Platinum.

“This is a fantastic way to reward our most loyal guests and create real added value for them. By giving our members access to even more benefits and perks, we’re not only helping to make their travel and stay smoother, but we’ve also found that this is a highly appreciated benefit that fosters a strong sense of belonging,” says Carl Oldsberg, Chief Commercial Officer at Strawberry.

Last year's results

Last year’s status match was very popular and was aimed at Platinum members of Strawberry and Norwegian Reward Priority, and the vast majority of them have maintained their Platinum or Priority (now Gold) status over time. In addition to the high level of satisfaction among participants, the initiative has had a noticeable impact, both through increased activity among existing members and an influx of new ones.

“We know how important loyalty is to our customers, and we’re always looking for new ways to reward those who travel with us the most. The status match is a fantastic opportunity to give our most loyal Reward members even more value from their membership, while also giving them access to attractive benefits when they stay at hotels. Together with Strawberry, we’re making it even more attractive to be a loyal traveller in the Nordic region,” says Magnus Thome Maursund, Chief Commercial Officer at Norwegian.

To enjoy the benefits of the Status Match, Norwegian Reward Gold and Strawberry Platinum members simply need to link their accounts in the Spenn app and apply. Once approved, they can enjoy the benefits of their new status for two months, with the opportunity to keep them for up to 12 months by meeting the requirements. After the first year, the standard criteria for maintaining their membership tier apply. The status match is available only to members of Strawberry and Norwegian Reward.

About Spenn:

Spenn are flexible points that you can earn, collect, and redeem with leading brands in the Nordic region. Spenn was developed by Strawberry, Norwegian, and Reitan Retail - with a shared vision of making loyalty programs more attractive and effective.