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Topics: Tourism

  • New Sibelius Suite is the crown jewel of Hotel Kämp – an opulent and meticulously designed retreat that exudes timeless elegance and first-class comfort.

    Hotel Kämp Expansion Completed – 22 New Rooms and Suites now open

    The latest phase of the refurbishment project of Hotel Kämp has been completed. The hotel’s new extension, located in the building known as the Helander House, adds 22 high-end rooms and suites. The design blends the elegance of historical interiors with the modern needs of today’s hotel guests. This extension is part of a larger refurbishment project set to be fully completed by 2026.
    - First

  • Tower suites and supper - Strawberry opens its smallest hotel in Malmö

    Tower suites and supper - Strawberry opens its smallest hotel in Malmö

    In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.

  • TRANSFER FOR TROMSØ HOTEL: This will become Quality Hotel Grand Tromsø and join Strawberry in December 2025.

    Grand Tromsø Announces Transfer to Strawberry

    Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.

  • A royal addition to the Strawberry family. Stordalen expands in Skåne

    A royal addition to the Strawberry family. Stordalen expands in Skåne

    Kristianstad's flagship Hotel Christian IV becomes part of Strawberry. The hotel, which was originally built to become the city's new bank in 1901, is now being renovated to open under a new flag on April 1, 2025, and become part of the Clarion Collection hotel chain.

  • Strawberry Launch New Hotel Chain Stopover

    Strawberry Launch New Hotel Chain Stopover

    Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting services for both children and four-legged family members.

  • Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

    Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

    In the heart of perhaps the most exciting part of southern Finland stands Hotel Sveitsi. With its fantastic location in stunning natural surroundings, the hotel is soon to be part of Strawberry's Nordic hotel portfolio after customary regulatory approvals have been received.

    Hotel Sveitsi will soon be part of the Nordic hotel company Strawberry's hotel portfolio. The hotel is located in the

  • Strawberry enters a partnership to launch electric “helicopter aircrafts” for personal aviation in Scandinavia

    Strawberry enters a partnership to launch electric “helicopter aircrafts” for personal aviation in Scandinavia

    Earlier this year, Widerø Zero signed a letter of intent to purchase 50 electric “helicopter aircrafts” for personal transport. Now, it's clear that the infrastructure company Seabrokers Innovation and Strawberry are joining as partners. Together, they will explore how these aircraft can create the optimal transportation solution for the many less accessible locations in Scandinavia.
    The hotel

  • Geir Karlsen and Petter A Stordalen

    Norwegian and Strawberry to establish shared “currency” for loyalty programmes

    Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne

  • Strawberry launches Room key in Apple Wallet

    This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
    The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and

  • NEW VICE PRESIDENT FOR QUALITY HOTEL: Jannicka Jingryd is recruited as the new Vice President for Quality Hotel in the Nordic countries.

    Strawberry strengthens its team with a new Vice President

    Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.

  • Photo: Photo87.se

    Strawberry enters into a strategic partnership with a Nordic sustainability network.

    Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.

  • Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

    Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

    Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
    Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t

  • Anna Spjuth is returning to key role in new Strawberry

    Anna Spjuth is returning to key role in new Strawberry

    Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.
    With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created.
    – It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it bei

  • NEW PARTNERSHIP: The four Fortress Hotels, including Torreby Castle, will join Nordic Choice Hotels in a strategic partnership.

    The Fortress Hotels are entering into a strategic partnership with the new Strawberry

    Nordic Choice Hotels, which as of this year, are changing their name to Strawberry, will add four unique additions to their portfolio, when the Fortress Hotels enters into a distribution partnership. The four hotels in the Fortress Hotels group are Oscarsborg Fortress, Kongsvinger Fortress and Reenskaug Hotel in Norway and Torreby Castle in Sweden.

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