In a short period of time, Strawberry has switched its environmental certification to the Nordic Swan ecolabel, and almost 240 of the hotels in the group's portfolio now carry the label.
The Nordic Swan Ecolabel is the official ecolabel in the Nordic countries and sets strict requirements for energy consumption, waste management, chemicals, and resource use. The Nordic Swan Ecolabel aims to mak
Hotel Kämp, Northern Europe’s legendary grand hôtel and the iconic heart of Helsinki since 1887, will open the renovated restaurant À La Kämp and the iconic Kämp Bar on November 14th. This marks one of the most significant milestones in the hotel's extensive refurbishment project, set for full completion in 2026.
Hotel Haven, located in the heart of Helsinki, has once again been recognised at one of the world’s most prestigious travel industry awards, the World Travel Awards (WTA). The hotel secured the coveted Finland's Leading Boutique Hotel 2025 title, reinforcing its position as Finland's most exquisite boutique hotel.
In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.
Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.
Strawberry is proud to present the chef competition – "Strawberry Chef of the Year." This is the first edition of the annual competition, open to all chefs within the group, with the aim of celebrating, inspiring, and developing culinary talents.
From today, on Tuesday 19 November, Strawberry and Norwegian's new loyalty currency, Spenn, will be available on the market. Spenn makes it easier to earn and use points across loyalty programs, giving members greater flexibility and more to choose from.
From today, Norwegian Reward and Strawberry will use their new loyalty currency Spenn, with the ambition to include more well-known brands and
Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting services for both children and four-legged family members.
In the 1930s, Finland's construction expertise gathered to create their new headquarters. As the business grew and developed, so did the building. In the early 2000s, needs had changed, and the property began its transformation into a hotel. In the summer of 2024, it's time for another milestone in the building's history. Hotel Mestari is taken over by the Nordic hotel group Strawberry and becomes
After almost three years of construction, Clarion Hotel Helsinki Airport and Comfort Hotel Helsinki Airport could finally open the doors to the biggest hotel complex in Finland. With a total of 37 500 square metres, 716 guest rooms, 21 meeting rooms and a huge 826 m2 banquet hall, it is the largest hotel operation in Finland which has now opened right at the terminal of Helsinki Airport.
Helsinki, April 2024 - Opening its doors on April 15th on Kluuvikatu, Hobo Helsinki brings a new form of community to the heart of Helsinki. The Hobo concept originating from Stockholm redefines the meaning of a hotel from the point of view of the city, locals, and travelers. A hotel is a building – Hobo is a community.
In July 2024, Sweden's national arena, Friends Arena in Stockholm, will change its name to Strawberry Arena, named after the hotel group Strawberry. The new agreement between Strawberry and Stockholm Live means that Strawberry will become the new naming partner for the arena.
Located in Solna, just outside Stockholm, the arena currently hosts the biggest events and sports moments in Sweden and
Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.
The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own lead
Strawberry opens a new hotel at one of the Nordics' top visitor destinations, Liseberg
Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.
For over 25 years, Nordic Choice Hotels has been a player in the hotel industry with the ambition to challenge a traditional market and provide new experiences for guests. Today, the company changes its name and launches the new company, Strawberry.
